The science might be dodgy, with side-effects assigned proof it-must-be-working status status, but the economics are brilliant. Lunch-Time: Pineapple Power Juice Organic pineapple juice, organic apple juice, water, organic mint juice. The cold-pressed raw fruit and veg bandwagon has arrived at the UK station, and is about to leave with Plenish Cleanse juices now available at Harvey Nicks and corpo-canteens for London media pixies. This cleanse level offers you six delicious juices and juice beverages per day - nourishing green juices that taste great delicious blends like pineapple apple mint refreshing and spicy lemonade to kick start your metabolism lemonade with agave nectar and cashew nut non-dairy milk with vanilla and cinnamon. Mid-Morning: Kale it Up Juice Romaine juice, apple juice, water, celery juice, cucumber juice, kale juice, lemon juice, spinach juice, parsley juice, ginger juice. has a longer list of organic juice ingredients, but all are pronounceable and from whole foods. We also love the new range of grab-and-go ‘everyday’ BluePrint juices – a bargain at £6.60 per bottle – (see photos from Brand Genetics’ in-house trend snapper, Andrew, below). And for a cold-pressed juice, the price is reasonable. Gotta love those margins.Īnd it’s not just the smart bundling we like about BluePrint branding cutesy baby-bottle packaging with smart copy, heavy celebrity seeding, and cues from juice-powered ‘fast dieting’ and retro 90s-style ‘Master Cleanse’ detoxing, all coalesce together to make the BluePrint brand brilliant. The only complaint we had was the shipping cost can be a bit crazy. The enzymes in these organic fruit and vegetable juices work to. Essentially, the idea is that you consume only raw, whole foods in liquid form for anywhere from three to ten days. The we-don’t-nuke-our juice brand from entrepreneurs Zoe Sakoutis and Erica Huss comes with a £40/day price-tag when bundled into a ‘Cleanse’ detox routine. We would absolutely do another BluePrint Cleanse again because it was easy to follow and the juices tasted great. The BluePrint Cleanse is one of the most popular and offers mail-order delivery, as well as a line of freshly made juices available at many retailers nationwide. Which is why we heart BluePrint, the original (2006) US cold-pressed juice start-up brand that has just gone mainstream – picked up by retail giant Wholefoods, and purchased by NASDAQ company Hain Celestial.īut what we really like about BluePrint is its price. All four plaintiffs claim that in 2013 they purchased one or more of the Hain Celestial BluePrint juice products Red Juice, Gold Juice, Green Juice, Yellow Juice, and/or White juice ranging in price from 6.99 to 11.99. We’re not quite sure of the exact moment when pasteurised juice brands of the Innocent Smoothie and Tropicana clan were demoted to canned soup status, but the mainstreaming of the ‘cold-pressed juice’ trend probably had something to do with it.
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